First access
INDEPENDENT ART STREETWEARSWEDEN / EDITION 001

A DIFFERENT WAY TO LOOK AT CLOTHING

THERE’S
MORE
TO IT.

Art for the world.
Something more, just for you.

MEMORY washed-black hoodie concept, with original portrait artwork across the backMEMORY / OVERSIZED HOODIE CONCEPT
02 / THE ART CARD

The art you wear.
A card to keep.

The garment’s artwork, framed as a collectible digital card with light-responsive foil.

03 / YOUR PIECE, RECORDED

Turn it over.
Discover the details.

Open our camera scanner. Scan the mark. Reveal the matching art card and flip it to explore the piece record. Try the public MEMORY demo today.

How scanning works
Explore the collection
AI CONCEPT IMAGERY · IN DEVELOPMENT

PROPVERITY / ART STREETWEAR FROM SWEDEN

Seen by everyone.
Known by you.

PropVerity is an independent art streetwear brand being developed in Sweden. Its first collection explores conceptual artwork with oversized hoodies, two boxy tees and a cropped sweatshirt.

Edition 001 introduces twelve distinct artworks: MEMORY, TRACE, PRESENCE, ECHO, AFTERIMAGE, STILL, REFRACTION, THRESHOLD, ORBIT, SIGNAL, DRIFT and BECOMING. Hoodie concepts explore washed black, bone, ash grey, burgundy, slate blue, deep olive and midnight navy. Small numbered editions and a scannable VERITY MARK label are being explored for the first collection. VERITY//PASS is the proposed collectible digital card for each piece: the garment’s artwork, its collection and edition details, and an optional personal dedication. Try the public MEMORY card in our scanner. Verified buyer features remain in development.

About PropVerity and the first collection ↗

EDITION 001 / TOGETHER, INDIVIDUALLY

Art brings us
into the picture.

Different people. Different ways to wear it. Original artwork on oversized hoodies, with something personal kept for the owner.

Male and female models together in washed-black MEMORY and slate-blue STILL oversized hoodies in a concrete courtyardMEMORY / STILL

Different stories. Same moment.

Male and female models seated together on concrete steps wearing ash-grey TRACE and burgundy PRESENCE oversized hoodiesTRACE / PRESENCE

Your perspective. Their presence.

AI-generated campaign concepts. Garment colours, artwork placement and fit are subject to physical sampling.

12 ARTWORKS. YOUR PERSPECTIVE.

All colours
Adult model wearing the washed-black oversized MEMORY artwork hoodie conceptEXPLORE THE PIECE WASHED BLACK / EDITION 001

01 / On memory

MEMORY

What stays with you.

A fragmented human profile, held together by the things that remain. MEMORY explores how a person can live on in a face, a feeling, or a half-remembered moment.

Explore memory OVERSIZED HEAVYWEIGHT HOODIE / AI CONCEPT
Adult male model seated in an ash-grey oversized TRACE hoodie with fingerprint back artworkEXPLORE THE PIECE ASH GREY / EDITION 001

02 / On identity

TRACE

Every mark has a story.

A fingerprint becomes a landscape. TRACE explores identity through the marks we leave behind: individual, imperfect, and impossible to experience in exactly the same way.

Explore trace OVERSIZED HEAVYWEIGHT HOODIE / AI CONCEPT
Adult female model walking in a burgundy oversized PRESENCE hoodie with concentric ring back artworkEXPLORE THE PIECE BURGUNDY / EDITION 001

03 / On presence

PRESENCE

More than what you see.

One figure within a field of ripples. PRESENCE explores the space someone occupies, and the shape they leave when they are no longer there.

Explore presence OVERSIZED HEAVYWEIGHT HOODIE / AI CONCEPT
Adult female model standing on steps in a slate-blue oversized STILL hoodie with floating stone back artworkEXPLORE THE PIECE SLATE BLUE / EDITION 001

06 / On balance

STILL

A moment held open.

A pale stone hangs above its shadow while fine contours bend around it. STILL is a study of balance: the quiet tension between staying grounded and making space.

Explore still OVERSIZED HEAVYWEIGHT HOODIE / AI CONCEPT
Adult male model wearing a deep-olive oversized REFRACTION hoodie with an etched eye split into three planes on the backEXPLORE THE PIECE DEEP OLIVE / EDITION 001

07 / On truth

REFRACTION

One truth. More than one view.

One gaze crosses three displaced planes. REFRACTION asks how a change of perspective can alter what we believe we see, without changing the person looking back.

Explore refraction OVERSIZED HEAVYWEIGHT HOODIE / AI CONCEPT
Adult model wearing a washed-black THRESHOLD oversized hoodie with a stone doorway back printEXPLORE THE PIECE WASHED BLACK / EDITION 001

08 / On possibility

THRESHOLD

The next step is yours.

A doorway cuts through dark stone, edged by a fine line of light. THRESHOLD considers the moment before a decision: the possibility of another place, and the choice to enter it.

Explore threshold OVERSIZED HEAVYWEIGHT HOODIE / AI CONCEPT
Adult model wearing a midnight-navy ORBIT oversized hoodie with a luminous twilight aura on the backEXPLORE THE PIECE MIDNIGHT NAVY / EDITION 001

09 / On belonging

ORBIT

Close, even at a distance.

An aura of light gathers in the fading colours of twilight. ORBIT explores belonging as a quiet pull: the feeling of being held within something larger than yourself.

Explore orbit OVERSIZED HEAVYWEIGHT HOODIE / AI CONCEPT
Adult model wearing an ash-grey SIGNAL oversized hoodie with a silver waveform and green grain back printEXPLORE THE PIECE ASH GREY / EDITION 001

10 / On connection

SIGNAL

Something gets through.

A waveform passes through a field of scattered marks. SIGNAL is about reaching another person: the imperfect, persistent act of making yourself understood.

Explore signal OVERSIZED HEAVYWEIGHT HOODIE / AI CONCEPT
Adult female model wearing a deep-olive BECOMING oversized hoodie with a flowing silver-strand human silhouette on the backEXPLORE THE PIECE DEEP OLIVE / EDITION 001

12 / On growth

BECOMING

Still taking shape.

A human silhouette takes shape through flowing strands of light. BECOMING explores growth as a continuous movement: each line carries what came before while reaching toward something new.

Explore becoming OVERSIZED HEAVYWEIGHT HOODIE / AI CONCEPT
Adult female model wearing the bone ECHO boxy tee with sculptural silver loop artworkEXPLORE THE PIECE BONE / EDITION 001

04 / On resonance

ECHO

Some things come back.

A metallic ribbon folds back on itself. ECHO considers the way a word, a place or a feeling can return to us, changed by the distance it has travelled.

Explore echo BOXY OVERSIZED TEE / AI CONCEPT
Adult model wearing a bone DRIFT oversized tee with a flowing pale ribbon and ice-blue shadows on the backEXPLORE THE PIECE BONE / EDITION 001

11 / On change

DRIFT

A different direction.

A pale ribbon takes its shape from the air around it. DRIFT considers change as a response to the world: sometimes deliberate, sometimes a movement we notice only afterwards.

Explore drift BOXY OVERSIZED TEE / AI CONCEPT
Adult female model wearing the burgundy AFTERIMAGE boxy sweatshirt with coral optical disc artworkEXPLORE THE PIECE BURGUNDY / EDITION 001

05 / On perception

AFTERIMAGE

Gone. Still here.

A disc breaks into displaced bands of light. AFTERIMAGE explores what our eyes hold onto after the source has disappeared: a small delay between seeing and letting go.

Explore afterimage BOXY CROPPED SWEATSHIRT / AI CONCEPT
SCROLL TO EXPLORE AI CONCEPTS / PUBLIC MEMORY CARD DEMOSkip collection

01 / MEMORY HOODIE STUDY

Feel the weight.
Make it yours.

Washed-black cotton. An oversized silhouette. Artwork that holds its own, even before the first scan.

480–500 GSM TARGET001 FIRST EDITION

Fit, fabric and print are being developed. These are concept images; physical sampling comes next.

Close study of the proposed MEMORY hoodie silhouette and printed back artworkMEMORY / GARMENT STUDY

THE ART / IN THE PHYSICAL WORLD

Made to be worn.

Adult female model standing on steps in a slate-blue oversized STILL hoodie with floating stone back artwork
EDITION 001 / 06

On balance

A moment held open.

STILL

Discover this piece
06 / 12
AI CONCEPT VISUAL / IN DEVELOPMENT

02 / THE COLLECTIBLE ART CARD

Wear the art.
Collect its card.

For the first collection, a VERITY MARK label is being developed to connect your garment to VERITY//PASS through our website scanner: a collectible digital art card with a digital foil finish. Your piece’s details and an optional personal dedication belong on its reverse.

  1. 01

    Choose your piece.

    An artwork with a point of view.

  2. 02

    Make it yours.

    Scan the garment’s mark on our website. Private card access will require ownership verification.

  3. 03

    Give it your meaning.

    An optional dedication, alongside the artwork’s collection and edition record. Personal dedications and verified buyer access are future features.

Explore the scanner and art card ↗
VERITY//PASS
EDITION 001 / PRIVATE DIGITAL ART CARD

Some things stay with the piece.

Reserved for buyers · In development

THE EDITION TAKES SHAPE

Considered.
At every stage.

The idea behind PropVerity
  1. 01

    Original artwork

    Twelve distinct perspectives. Each print begins with a different idea.

    CONCEPTS IN DEVELOPMENT
  2. 02

    The physical piece

    Fit, fabric, printing and wash durability. The next step is physical sampling.

    SAMPLING AHEAD
  3. 03

    The connected art card

    Scan the VERITY MARK to reveal a matching digital art card. Try the public MEMORY demonstration today.

    PUBLIC DEMO LIVE

EDITION 001 / BEFORE THE RELEASE

Be there
at the beginning.

Choose the artwork that speaks to you. Leave your email for Edition 001 launch updates.

No purchase. No reservation. Just first access to the news.